Good branding requires strategy and planning that culminates in a visual product. While a logo can be seen as a small part of developing a business, it is quite the opposite. It needs to be memorable while capturing the essence of what the company stands for. My objective when designing is to learn through conversation the vision and mission of the company, as well as what the clients envision they position in the short-term and medium-term future. Once all the information is captured, the client is provided, and the creative process is performed collaboratively from concepts, through revisions, to a final product. The gallery below contains a collection of my work over my years of work.
